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Conceptualizing a Business: Italian restaurant

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Strategic Plan, Part I: Conceptualizing a Business

Explain the importance of your selected business's vision, mission, and values in determining your strategic direction. Include the following:

- Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
- Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
- Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
- Analyze how the vision, mission, and values guide the organization's strategic direction.
- Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

Business idea = Italian restaurant

1,020 words plus references

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Strategic Plan, Part I: Conceptualizing a Business

- Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
The business that I will create will be an Italian restaurant. The restaurant will serve the best and most authentic Italian food in the country. The restaurant will use the best ingredients imported from Italy, the restaurant will recruit the most experienced Italian chefs, and will ensure that the guests get the best Italian food in the country.
- Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
The Italian restaurant chain will grow globally and in seven years will become the largest restaurant chain in the world. The growth and progress of the restaurant will be directly related to the quality of food served and the authenticity of ingredients used.
- Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
The Italian restaurant will always serve fresh food. Those ingredients that are old or stale will be destroyed. Further, the Italian restaurant will strive to provide the widest variety of dishes possible for an Italian restaurant.
We believe that our first responsibility is to the diners that patronize our restaurants. We must constantly strive to reduce costs so that reasonable prices are maintained. The diners orders should be served promptly and accurately, Our employees should be well paid.
We are responsible to our employees who will work to make our restaurant the best in the world. They must have a sense of security, in their jobs. The compensation paid to employees will be fair and adequate. The working conditions will be well organized, sanitized and secure. We will strive to provide ample opportunity to enhance their careers.
We are responsible for the social ...

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Hatim Baxamusa, MBA
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  • MBA, Eastern Institute for Integrated Learning in Management
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