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Public relations outline and ethics

Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see " Conceptualizing the Public Relations Plan" in Chapter 5) when developing a plan for that business to address the problem or opportunity.

The news media have reported on a large number of corporate scandals and misbehavior by governmental officials and celebrities in recent years. describe and explain how ethics played a major role in a public relations campaign in either a positive or negative way

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I have outlined a response to guide you.

Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see " Conceptualizing the Public Relations Plan" in Chapter 5) when developing a plan for that business to address the problem or opportunity.

A local buffet restaurant that offers both American and Chinese cuisine along with both a sushi bar and a hibachi station does a lot of business during the lunch and afternoon. However, it is not as popular for dinner. The restaurant does add to the menu for dinner, but it also takes away some popular items, often the kind children eat.

Step 1: Research

Set up a survey of customers asking for reasons they do not eat at the restaurant at night. Price, food selection, location, choice of beverages, ...

Solution Summary

Discussions on how to apply the four steps of a public relations plan to a business and the ethics involved in a corporate scandal. Reference supplied for scandal.

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