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Please describe a crisis management plan for a public relations campaign

Please describe strategies to evaluate the effectiveness of a public relations campaign

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Public Relations: Describe a crisis management plan and strategies to evaluate it

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Crisis management plan for PR campaign implies handling crisis situations in a manner, so as to result in least negative impact for the organization. An effective crisis management plan ensures that crisis situations are handled in the most appropriate and professional manner and the negative impact of such crisis on the overall image and goodwill or reputation of the company are least. Crisis management plans helps in addressing issues before they become larger or escalate and cause more damage. In fact, effective handling of crisis situation can even turn that crisis into an opportunity for an organization. Proactive crisis management plan can even help in avoiding crisis effectively.

As soon as an organization becomes aware that there is an impending crisis, it ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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