Explore BrainMass

Explore BrainMass

    Discuss Ethics in Sales promotions

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Discuss Ethics in Sales promotions giving examples of misleading advertising and promotions? Also discuss effective public relations campaigns from and IMC perspective.

    © BrainMass Inc. brainmass.com June 3, 2020, 6:40 pm ad1c9bdddf
    https://brainmass.com/business/branding/discuss-ethics-sales-promotions-69970

    Solution Preview

    Ethics plays a very important role in formulation and choice of sales promotion techniques. From ethical point of view, it is wrong for the company to mislead their target consumers with wrong information about their company and their products/services, by making false claims about the products/services and by providing other such information which induces the customers to purchase company's products or services on the basis of such misleading ...

    Solution Summary

    This solution discusses ethics in sales promotions.

    $2.19

    ADVERTISEMENT