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    Discuss Ethics in Sales promotions

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    Discuss Ethics in Sales promotions giving examples of misleading advertising and promotions? Also discuss effective public relations campaigns from and IMC perspective.

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    Ethics plays a very important role in formulation and choice of sales promotion techniques. From ethical point of view, it is wrong for the company to mislead their target consumers with wrong information about their company and their products/services, by making false claims about the products/services and by providing other such information which induces the customers to purchase company's products or services on the basis of such misleading ...

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    This solution discusses ethics in sales promotions.