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Trade-Oriented Sales Promotion

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What is meant by trade-oriented sales promotion? Discuss the various types of trade promotions and reasons marketers use them?

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This solution of 158 words defines trade-oriented sales promotion and explain the different types of promotions and reasons of their usage.

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Trade-oriented sales promotion is a sales promotion designed to motivate distributors and retailers to carry a product and make an extra effort to promote or "push" it to their customers.

To encourage resellers, especially retailers, to carry their products and ...

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