I am having a problem with developing a sales promotion schedule for a new set of clubs.© BrainMass Inc. brainmass.com June 3, 2020, 8:32 pm ad1c9bdddf
The response addresses the queries posted in 431 words with references.
//In this paper, a well designed sales promotion schedule has been developed with the help of sales promotion mix, in different headings. The first schedule gives us an overview of sales promotion technique on the bases of consumer with its various merits and demerits.//
A. CONSUMER ORIENTED
Types of promotion Characteristics Merits Demerits
Premiums: To Offer consumer low cost or free product on purchase of a particular product. Consumers wish to buy product to get the merchandise. Consumer buys the product only for the offerings.
Samples: Offers customer trial pack Consumer can easily try the new ...
The expert develops a sales promotion schedule for a new set of golf clubs.