Different Forms of Trade Sales Promotion
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What are the main forms of trade sales promotion? Which type might be most enticing to a grocery store manager? To a buyer for a major electronics chain?
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Solution Summary
This solution discusses the main forms of trade sales promotion and outlines which type might be most enticing to a grocery store manager, and to a buyer for a major electronics chain. It includes examples.
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The main forms of trade sales promotions are point of purchase displays (often based on a incentive to get the retailer to purchase more product) , contests (which retailer can sell the most), premiums (logo'd clothing, etc), prizes, product samples, and cash back (or rebates based on purchases). Slotting allowances are sometimes used to get ...
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