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Important information about Advertising and sales promotion

1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why?

2. Consider two different products: an industrial product and a consumer product. How would the media for these products differ? What would affect the advertising scheduling for these two products?

Solution Preview

1. How is advertising and sales promotion similar? Different? Which do you think is a more effective communication tool and why?
Advertising and sales promotion are similar because each tries to sell the products of the company. Further, each has a considerable impact on sales. Further, each of these is accomplished with sizeable resource in terms of people and finance.
Advertising and sales promotions are different in that the objective of advertising is to create a brand awareness, and to position the brand using either traditional media like TV, radio, newspapers, and cable or using web based media.
Sales promotion has the objective of increasing short term sales. The increase in short term sales can lead to stock clearance, or can lead to a fast increase in revenues. The objective of sales promotion may also be to ...

Solution Summary

Advertising and sales promotion is discussed very comprehensively in this explanation.

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