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Different Forms of Sales Promotions to Build Brand Loyalty

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Discuss how different forms of sales promotion can erode or build brand loyalty. If a company's objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?

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This solution discusses how different forms of sales promotion can erode or build brand loyalty. It outlines the best sales promotion technique would be best if a company's objective is to enhance customer loyalty to its' products. It includes examples.

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Loyalty Club programs can build loyalty among customers, especially if they give the customer something extra like coupons, the ability to use the card as a charge card (VISA) as well, or free samples. Cents off, free samples, and store displays can ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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