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Different Forms of Sales Promotions to Build Brand Loyalty

Discuss how different forms of sales promotion can erode or build brand loyalty. If a company's objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?

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Loyalty Club programs can build loyalty among customers, especially if they give the customer something extra like coupons, the ability to use the card as a charge card (VISA) as well, or free samples. Cents off, free samples, and store displays can ...

Solution Summary

This solution discusses how different forms of sales promotion can erode or build brand loyalty. It outlines the best sales promotion technique would be best if a company's objective is to enhance customer loyalty to its' products. It includes examples.

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