Consumer Promotions
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What are the different types of Consumer Sales promotions and how do promotions tie into impacting the brand message. Give at an example of effective sales promotion and one that was not so effective? Discuss your answer from the IMC perspective .
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Solution Summary
This solution discusses the different types of consumer sales promotions and how promotions tie into impacting the brand message from the IMC approach. The solution provides examples of an effective and ineffective sales promotion.
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1. What are the different types of Consumer Sales promotions and...
Promotion
Promotion aims to stimulate demand for a company's goods or services. Promotional strategy is designed to inform, persuade, or remind target audiences about products. The goals of promotion are to create awareness, get people to try products, provide information, keep loyal customers, increase use of a product, and identify potential customers http://faculty.inverhills.edu/rmitche/chapter16.htm.
Very few goods and services can survive in the marketplace without good promotion. Marketers, such as those touting Levi's Dockers, promote their products to build consumer demand. Promotion is an attempt by marketers to inform, persuade, or remind consumers and industrial users to engage in the exchange process. Sales promotion is usually targeted toward either of two distinctly different markets. Consumer sales promotion is targeted to the ultimate consumer market. Trade sales promotion is directed to members of the marketing channel, such as wholesalers and retailers http://faculty.inverhills.edu/rmitche/chapter16.htm.
Examples: Consumer Sales promotions
Consumer sales Promotions are marketing activities (other than personal selling, advertising, and public relations) that stimulate consumers buying, including,
a. Coupons and samples,
b. Displays,
c. Shows and exhibitions,
d. Demonstrations,
e. And other types of selling efforts http://faculty.inverhills.edu/rmitche/chapter16.htm.
The most popular sales promotions are coupons, samples, premiums, contests, and sweepstakes. Trade shows, ...
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