Consumer Oriented Sales Promotions
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Which kinds of customer-oriented sales promotions are more likely to have long-term effects on buying behaviors than others? Why?
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Solution Summary
Which kinds of customer-oriented sales promotions are more likely to have long-term effects on buying behaviors than others? Why?
The solution addresses these questions.
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The tools that assist the marketer in consumer oriented sales promotions are coupons, rebates, contests, sampling and price reductions.
These types of promotions assist the marketer with always keeping the product on the mind of the consumer. No matter what type of advertising a marketer does, the bottom line to the consumer is ...
Education
- Master of Business Administration, University of Phoenix
- Bachelor of Science in Paralegal Studies, Kaplan College
- Business Diploma, Katharine Gibbs Business College for Women
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