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Marketing Management

Many products are sold successfully without the use of a direct salesperson but through the use of sales promotions. What are some types of sales promotion techniques? Are you motivated to try new products because of sales promotions? Why or Why not?

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Sales Promotion

Types of Sales Promotion Techniques

Sales promotion is an effective marketing tool and it adds value to the proposition of the product. It assists an organization in alleviating the introduction of new products in the market. Generally, short term promotion methods are included in the sales promotion techniques for attracting the target market customers (Cummins & Mullin, 2002). Sales promotion can be divided into different types, on the basis of the main target market. Some common types of sales promotion techniques are described as follows:

Trade Promotions: It refers to the incentives provided by the production houses to the target marketing channel members, such as wholesalers, retailers, distributors, etc. It is mainly focused towards promoting the products and services of the organization in the market. It assists the production houses in ...

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The response addresses the queries posted in 531 Words, APA Reference

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