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Define marketing

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Define marketing from two different sources. Based on these definitions explain the important of marketing in organizational success.

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The expert defines marketing from two different sources.

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Hi there,

Here are two different definitions of marketing:

Marketing, as suggested by the American Marketing Association, is "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders".[1] Another definition, perhaps simpler and more universal, is the process of moving people closer to making a decision to purchase or repurchase a company's products. Simply, if it does not facilitate a "sale" then it is not marketing. [2]Perhaps the simplest Western definition of all was that ...

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