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Creating a Marketing Mix

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The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. How can you create an marketing mix.

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Product, Price, Place and Promotion are the components of a marketing mix. First one must define one's product and how it compares to the competition in the market. The object of this comparison is to ...

Solution Summary

Product, Price, Place and Promotion are the components of a marketing mix. First one must define one's product and how it compares to the competition in the market. The object of this comparison is to establish what attribute of your product makes it better than the competition. Price is determined in many ways. If product image is ...

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Marketing Mix: Example

All questions are essay questions. Two or three word responses will not suffice.

1. What is the marketing mix?

2. What are the key functions of management?

3. Please define utility and identify the types of utility.

4. What are the five elements of a business environment?

5. What are the four characteristics of useful information?

6. Please explain how prices are determined in the free market.

Thank you.

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