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Creating a Marketing Mix

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The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. How can you create an marketing mix.

© BrainMass Inc. brainmass.com September 18, 2018, 8:49 pm ad1c9bdddf - https://brainmass.com/business/the-marketing-mix/creating-marketing-mix-325655

Solution Preview

Product, Price, Place and Promotion are the components of a marketing mix. First one must define one's product and how it compares to the competition in the market. The object of this comparison is to ...

Solution Summary

Product, Price, Place and Promotion are the components of a marketing mix. First one must define one's product and how it compares to the competition in the market. The object of this comparison is to establish what attribute of your product makes it better than the competition. Price is determined in many ways. If product image is ...

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