Purchase Solution

Elements of the marketing mix (product, place, price)

Not what you're looking for?

Ask Custom Question

Describe the elements of the marketing mix (product, place, price, and promotion)

Purchase this Solution
Solution Summary

This discusses the elements of the marketing mix (product, place, price, and promotion)

Solution Preview

The marketing mix approach to marketing is one model of creating and implementing marketing strategies. It stresses the "mixing" of various decision factors in such a way that both organizational and consumer objectives are attained. The most common variables used in constructing a marketing mix are price, promotion, product and distribution (also called placement).
Product: Defines the characteristics of your product or service that meets the needs of your customers.
Price: Decide on a pricing strategy - do not let it just happen! It means deciding the price which consumer has to pay including discount strructure.
Promotion: This includes all the weapons in the marketing armoury - advertising, selling, sales promotions, Public Relations, etc.
Place (or route of distribution): Some of the revolutions in marketing have come about by changing this P. Think of telephone insurance and the ...

Purchase this Solution
Free BrainMass Quizzes
Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Operations Management

This quiz tests a student's knowledge about Operations Management

View More Free Quizzes
Related BrainMass Solutions

  • marketing mix

    398469 Elements of the marketing mix (product, place, price, and promotion) Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required).

  • Describe the term 'marketing mix' and importance

    (The Importance of Marketing Mix and the 4 Key Mix Elements, 2008) Price: Price determines the value of a product (The Marketing Mix and 4 Ps, 2008). The amount that a consumer or the customers pays for the product is termed as the price.

  • A Paper on Elements of the Marketing Mix

    313823 A Paper on Elements of the Marketing Mix Write a paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

  • Marketing mix elements

    303208 Marketing mix elements Describe the element of the marketing mix product, place, price, promotion. How does Wal-Mart use each one in developing their marketing strategy?

  • Marketing Mix Product

    103628 Marketing Mix Product (place, price, and promotion) Using information from at least three different sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price, and promotion).

  • Describe elements of marketing including the 4 P's

    273965 Describe elements of marketing including the 4 P's Marketing Mix Paper Using information from at least 3 defferent sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price and promotion).

  • Marketing Mix - Ford Credit

    177238 Marketing Mix - Ford Credit Describe the elements of the marketing mix (product, place, price, and promotion).

  • Marketing MIX

    A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.

  • Elements of the marketing mix (product, place, price, and p

    422353 Marketing mix Describe the elements of the marketing mix (product, place, price, and promotion).

  • marketing mix

    (2) The elements of the marketing mix (product, place, price, and promotion).

View More Related Solutions