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    Elements of the marketing mix (product, place, price, and p

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    Describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.

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    Marketing mix

    Describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.

    Marketing mix elements consists of 4Ps such as Price, product, promotion and placements. It entails the marketing plan of the organization/product. As per Mindtools, ""Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market."
    Hence Marketing mix helps in defining the positioning of the product and other marketing elements. As per tutor2u, Marketing mix consists of :

    "Product - the product (or service) that the customer obtains
    Price - how much the customer pays for the product
    Place - how the product is distributed to the customer
    Promotion - how the customer is found and persuaded to buy the product"
    Example of Fashion wear ( Garments)

    Grass Roots is a young fashion wear that has been initiated with the concept of blending Indian and western cultures together and provide that unique mix to the customers. Elements of Marketing Mix:

    1) Product

    It includes tops and bottoms to satisfy ...

    Solution Summary

    Solution helps in describing elements of the marketing mix (product, place, price, and promotion)

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