Purchase Solution

marketing mix

Not what you're looking for?

Ask Custom Question

Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required). Your text materials should serve as a major resource for this portion of the paper.

In addition to defining the marketing mix elements, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix (product, price, place, promotion) impacts the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.

Purchase this Solution

Solution Summary

This answer provides you an excellent discussion on marketing mix

Solution Preview

Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required). Your text materials should serve as a major resource for this portion of the paper.

The elements of the marketing mix begin with the product. The product refers to the physical product as well as service and includes the quality, designs, functions, brand, and features of the product (1). The price refers the cost that the customer incurs to buy the product. Price includes elements like seasonal pricing, discounts for volume and early payment, the marked price, and strategy of pricing. Place refers to getting the product to the customer. Place means decisions related to marketing channel members, market ...

Solution provided by:
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution


Free BrainMass Quizzes
Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.