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marketing mix

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Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required). Your text materials should serve as a major resource for this portion of the paper.

In addition to defining the marketing mix elements, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix (product, price, place, promotion) impacts the development of the organization's marketing strategy and tactics. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.

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Describe/define the elements of the marketing mix (product, place, price, and promotion- you may include "people" as well, however, this is not required). Your text materials should serve as a major resource for this portion of the paper.

The elements of the marketing mix begin with the product. The product refers to the physical product as well as service and includes the quality, designs, functions, brand, and features of the product (1). The price refers the cost that the customer incurs to buy the product. Price includes elements like seasonal pricing, discounts for volume and early payment, the marked price, and strategy of pricing. Place refers to getting the product to the customer. Place means decisions related to marketing channel members, market ...

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