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Differences and standardization: domestic vsvinternational

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Consider the marketing mix. How does the marketing mix differ in the domestic and International environments? How is it the same? Should International marketing managers standardize the marketing mix? Why or why not?

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Solution Summary

Discussion on how marketing mix differs or standardizes across domestic and global markets.

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Marketing mix in the domestic market will address the corporate targets for the product or service based on research of consumers. Marketing mix can include many types of PR, advertising and avenues of access to the public and public attention. Domestically the ...

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