Explore BrainMass

Explore BrainMass

    Differences and standardization: domestic vsvinternational

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Consider the marketing mix. How does the marketing mix differ in the domestic and International environments? How is it the same? Should International marketing managers standardize the marketing mix? Why or why not?

    © BrainMass Inc. brainmass.com March 4, 2021, 9:17 pm ad1c9bdddf
    https://brainmass.com/business/the-marketing-mix/231340

    Solution Preview

    Marketing mix in the domestic market will address the corporate targets for the product or service based on research of consumers. Marketing mix can include many types of PR, advertising and avenues of access to the public and public attention. Domestically the ...

    Solution Summary

    Discussion on how marketing mix differs or standardizes across domestic and global markets.

    $2.49

    ADVERTISEMENT