Purchase Solution

International marketing choices

Not what you're looking for?

Ask Custom Question

International marketing
Out of the following three, which is the most extreme, most feasible, and least reasonable - explain

1. customization of a product according to country
2. standardization of a product for all countries
3. adaptation of a product according to country

Purchase this Solution

Solution Summary

The solution considers three options for international marketing and their individual feasibilities.

Solution Preview

During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. Thus the international strategy should be appropiate according to the nature of product, local responsiveness (etc.): See Apendix-I. Still We can make certain generalization

1. Most extreme is standardization of a product for all the countries.

This is because each country has its own culture and this type of strategy may
not work.

2. Most feasible is adaptation of a product accoding to the country
It will help in matching the needs of country with the product

3. Least reasonable is customization of a product according to country
It may be very expensive initially as the cost of cutomization is very high.

Appendix-I
During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. There can be two broad kind of international strategies:
1. A global strategy: Treat the wold as a single ...

Purchase this Solution


Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Operations Management

This quiz tests a student's knowledge about Operations Management

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking