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International marketing choices

International marketing
Out of the following three, which is the most extreme, most feasible, and least reasonable - explain

1. customization of a product according to country
2. standardization of a product for all countries
3. adaptation of a product according to country

Solution Preview

During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. Thus the international strategy should be appropiate according to the nature of product, local responsiveness (etc.): See Apendix-I. Still We can make certain generalization

1. Most extreme is standardization of a product for all the countries.

This is because each country has its own culture and this type of strategy may
not work.

2. Most feasible is adaptation of a product accoding to the country
It will help in matching the needs of country with the product

3. Least reasonable is customization of a product according to country
It may be very expensive initially as the cost of cutomization is very high.

Appendix-I
During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. There can be two broad kind of international strategies:
1. A global strategy: Treat the wold as a single ...

Solution Summary

The solution considers three options for international marketing and their individual feasibilities.

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