International marketing choices
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International marketing
Out of the following three, which is the most extreme, most feasible, and least reasonable - explain
1. customization of a product according to country
2. standardization of a product for all countries
3. adaptation of a product according to country
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Solution Summary
The solution considers three options for international marketing and their individual feasibilities.
Solution Preview
During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. Thus the international strategy should be appropiate according to the nature of product, local responsiveness (etc.): See Apendix-I. Still We can make certain generalization
1. Most extreme is standardization of a product for all the countries.
This is because each country has its own culture and this type of strategy may
not work.
2. Most feasible is adaptation of a product accoding to the country
It will help in matching the needs of country with the product
3. Least reasonable is customization of a product according to country
It may be very expensive initially as the cost of cutomization is very high.
Appendix-I
During the last half of the twentieth century, many barriers to international trade fell and a wave of firms began pursuing international strategies to gain a competitive advantage. There can be two broad kind of international strategies:
1. A global strategy: Treat the wold as a single ...
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