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SWOT analysis

Are McDonald's growth strategies appropriate to assure continued growth given current market conditions? Do these strategies assure growth should market conditions change? How would you compare McDonald's and Wal-Mart's growth strategies?

Perform a SWOT analysis of McDonald's as a part of your response to the questions.

Identify and analyze the main strategic choices that McDonald's has made at the business, functional, corporate, and global level in responding to the questions.

Compare the growth strategies of McDonald's versus Wal-Mart.

Solution Preview

The response addresses the queries posted in 1253 words with references.

//Prior to talk about the appropriateness of McDonald's growth strategies for continuous growth, SWOT analysis and strategic choices at different levels, we will have to first of all interpret about the company in order to get the clear information about the field in which it functions. So, firstly we will write about McDonald's under the heading of introduction, for example: //


McDonald's is one of the chief international retailers for providing foodservices that offer wide range of fast food products like burger, pizza, french-fries, hamburger, etc. The chain of the company is spread throughout the world with 30,000 local restaurants. The company's main motive is to become worldwide leader in the fast food industry by offering a good-quality & hygiene food products & services to their customers. Furthermore, it also wants to increase net gains for their employees and shareholders (McDonalds, 2009).

//Above, we talked about McDonald's, which is one of the major international retailers for providing foodservice. As per instructions, now, we will discuss about the company's SWOT analysis that makes you clear about McDonald's strength, weakness, opportunities and threats. In this part, we will also talk about the right meaning of SWOT analysis.//

SWOT Analysis:

SWOT analysis is a tool in the hands of management that is utilized by the organization for marketing and strategic analysis. With this analysis, it will easy to devise the growth strategies to capture the lucrative opportunities subsisting in the market environment. It is also defined as a method of strategic planning that is mainly applied to assess the company's strengths, weaknesses, opportunities and threats (Ryall & Craig, 2003). McDonald's SWOT analysis is given as under:

? Strength: Strength reflects the positive attributes of the company. In the worldwide market, the share of McDonald's is large due to its substantial market position. Its strong brand image, flourishing advertisement, good quality and hygiene products, clean environment, highly qualified & trained ...

Solution Summary

The response addresses the queries posted in 1253 words with references.