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Nike's International Strategy

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Discuss Nike Inc's major international strategy and why they use it. Do strategic choices differ depending on country? Why?

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This solution discusses Nike's international strategy and provides four reference links for further research on the topic.

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Nike and the slogan "Just do it," have an international strategy that is designed to position their brand as specially designed and high-end products for sophisticated customers who will not compromise quality. In line with their placement strategy, Nike's pricing strategy follows: charge premium prices so that buyers who believe in ...

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