I need approximately 400 words total to describe the market trends that Nike will face and address how each of the following will change or will not change, and why:
a. market structure
b. Impact of new companies entering the market
What is Nike's market structure?
Solution Preview
Nike's products can be broadly classified into three categories
? Athletic Footwear
? Athletic Apparel
? Equipments
The revenue by different categories of products sold by Nike reveals that footwear account for 54% of Nike's revenues, Apparel account for 27% of Nike's revenues and Equipments account for 6%. Rest 13% revenue comes from other brands (Source: Financial Reports of Nike).
Athletic footwear is a monopolistic industry where major players in the market compete on the basis of product differentiation mainly represented by their brand images. In the athletic footwear market, Nike is an established brand name and has ...
... Their second step was marketing their products as superior quality ... was emerging, Nike was a first market mover, releasing ... to the peaks of those trends and the ...
... Analysts predict that the footwear market will reach ... but it designs, develops, and markets the shoes ... is creating designs, developing new shoes, and marketing. ...
... which is their percentage of the market for that ... the ways in which goods and services are marketed. ... cultural and social changes affect the marketing efforts. ...
... the company has increased its sales in the market. ...trend of effective advertising and marketing of the ... presently focusing on business strategy trends which are ...
... Golf has earned recognition and respect in the market. ...Marketing: Nike has also used social marketing to maximize ... It is being promoted and marketed by Google ...
... to the new sensation in the market - the latest ... The emergence of smartphone is another trend which is ... above statistics show that the online marketing could be ...
... and consumer preferences in the markets for athletic and ... price, product identity through marketing and promotion ... To help market our products, we contract with ...
... It has lost market share to its competitors but ... deeply ingrained than products that are marketed for a ... These sources simply indicate the marketing success of ...
