Market trends - nike
I need approximately 400 words total to describe the market trends that Nike will face and address how each of the following will change or will not change, and why:
a. market structure
b. Impact of new companies entering the market
What is Nike's market structure?
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Nike's products can be broadly classified into three categories
? Athletic Footwear
? Athletic Apparel
? Equipments
The revenue by different categories of products sold by Nike reveals that footwear account for 54% of Nike's revenues, Apparel account for 27% of Nike's revenues and Equipments account for 6%. Rest 13% revenue comes from other brands (Source: Financial Reports of Nike).
Athletic footwear is a monopolistic industry where major players in the market compete on the basis of product differentiation mainly represented by their brand images. In the athletic footwear market, Nike is an established brand name and has ...
The Internal Environment & Corporate Strategy
1. Some critics citing previous allegations of sweatshops have argued that Nike has not been ethical in its approach to production in developing countries. Is this criticism warranted? Why or why not?
2. How has Nike accomplished considerable growth over the past two decades? Can this continue? Why or why not?
3. Suppose you are the CEO of Nike and the world is coping with an economic recession. Please give an example of why you would change the corporate strategy and what changes you would make for what reason.
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