Market trends - nike
Not what you're looking for?
I need approximately 400 words total to describe the market trends that Nike will face and address how each of the following will change or will not change, and why:
a. market structure
b. Impact of new companies entering the market
What is Nike's market structure?
Purchase this Solution
Solution Preview
Nike's products can be broadly classified into three categories
? Athletic Footwear
? Athletic Apparel
? Equipments
The revenue by different categories of products sold by Nike reveals that footwear account for 54% of Nike's revenues, Apparel account for 27% of Nike's revenues and Equipments account for 6%. Rest 13% revenue comes from other brands (Source: Financial Reports of Nike).
Athletic footwear is a monopolistic industry where major players in the market compete on the basis of product differentiation mainly represented by their brand images. In the athletic footwear market, Nike is an established brand name and has ...
Purchase this Solution
Free BrainMass Quizzes
Basics of Economics
Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.
Pricing Strategies
Discussion about various pricing techniques of profit-seeking firms.
Economic Issues and Concepts
This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.
Economics, Basic Concepts, Demand-Supply-Equilibrium
The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.
Elementary Microeconomics
This quiz reviews the basic concept of supply and demand analysis.