Explore BrainMass
Share

Nike company

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Conduct an analysis of Nike company and prepare a report that includes the following:

â?¢ Provide a discussion of the trends in the company's industry, and explain how these trends might impact a company's strategy.
â?¢ Provide a discussion of the company's strategic intent.
â?¢ Explain the company's financial objectives and if they have achieved these objectives successfully.
â?¢ Your report should also include whether the company has established a competitive advantage with the strategic elements of organizational culture, human resource practices, and cost.

© BrainMass Inc. brainmass.com October 25, 2018, 6:09 am ad1c9bdddf
https://brainmass.com/business/competitive-advantage/nike-company-450002

Solution Preview

1. â?¢Provide a discussion of the trends in the company's industry, and explain how these trends might impact a company's strategy.

The trend in the company's industry that is Nike is that the world footwear market is suffering from decline because of economic recession. The growth of sales of footwear has declined substantially in the developing countries. The Global Industry Analysts predict that the footwear market will reach $195 billion in 2015. With economic recovery the sales are expected to bounce back. The industry trends are that there is an increase in sales through the internet and telephone orders. The retail trade is now focused on lower prices.

2. â?¢Provide a discussion of the company's strategic intent.

The strategic intent of Nike is to produce low cost ...

Solution Summary

Nike company is discussed in great detail in this solution.

$2.19
See Also This Related BrainMass Solution

Needs Assessment Quality Improvement: Select a process in Nike Inc.

Select a process in Nike Inc. that needs improvement and prepare a paper in which you address the following deliverables:

A. A description of the chosen process

B. An As-Is flow chart of the process to be analyzed.

C. Describe the relationship of the process to the organizations strategic plan.

D. Identify the internal and external customers that are currently impacted by the process that would benefit from the process improvement.

E. Identify the most appropriate Quality Management tool that can be used to collect and present data on the process improvement changes

F. Utilize your selected quality tool to analyze your process and identify process improvement opportunities.

G. Estimate the level of improvement that could be realized and the value of implementing this process improvement.

H. Finally, discuss your findings from the simulation activity and assess relevance to your process improvement project.

View Full Posting Details