Share
Explore BrainMass

Nike company

Conduct an analysis of Nike company and prepare a report that includes the following:

â?¢ Provide a discussion of the trends in the company's industry, and explain how these trends might impact a company's strategy.
â?¢ Provide a discussion of the company's strategic intent.
â?¢ Explain the company's financial objectives and if they have achieved these objectives successfully.
â?¢ Your report should also include whether the company has established a competitive advantage with the strategic elements of organizational culture, human resource practices, and cost.

Solution Preview

1. â?¢Provide a discussion of the trends in the company's industry, and explain how these trends might impact a company's strategy.

The trend in the company's industry that is Nike is that the world footwear market is suffering from decline because of economic recession. The growth of sales of footwear has declined substantially in the developing countries. The Global Industry Analysts predict that the footwear market will reach $195 billion in 2015. With economic recovery the sales are expected to bounce back. The industry trends are that there is an increase in sales through the internet and telephone orders. The retail trade is now focused on lower prices.

2. â?¢Provide a discussion of the company's strategic intent.

The strategic intent of Nike is to produce low cost ...

Solution Summary

Nike company is discussed in great detail in this solution.

$2.19