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Nike: Change Techniques & Organizational Life Cycle

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Read the case study,
Nike,on pages 301-302 in your textbook, and compose a persuasive 500-700 word essay that
includes the following:

Describe ways that Nike could use at least two change techniques described in Chapter 10 to improve
effectiveness.

Based on the case study information, explain which stage in the organizational life cycle Nike is experiencing (and
NOT experiencing), citing ideas

Your paper should be at least two pages in length, not including the title page or reference page.

MBA 6001, Organizational Research and Theory

Course Textbook Jones, G. R. (2013). Organizational theory, design, and change(7th ed.). Upper Saddle River, NJ: Prentice Hall

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This detailed solution features an APA formatted essay, complete with references, about Nike's change techniques and its position in the organizational life cycle. Information is linked to Jone's organizational theory text.

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Last month, Fortune declared Nike's CEO Mark Parker businessperson of the year (Lashinsky, 2015). The Nike organization is described as "matrixed" with not only sport endeavors divided into different divisions, as the case study suggests, but also geographies (the company operates in 190 countries (Lashinsky, 2015). Jones (2013) describes how Nike changed from internally directing show designs, with "the company's managers and designers...convinced they "knew best" what customers wanted" (p. 301) to an organization that is more effective through a company focused on finding out what customers want. Organizational change was required to improve human resources, technological capabilities and organizational capabilities. These changes allowed Nike to be more flexible and responsive to the market place, and to increase sales and profits.
Nike's founder, Phil Knight, changed the composition of the management team, initially bringing in "managers from outside the company to change the way decisions were made" (Jones, 2013, p. 302). Knight also hired an outsider to run the entire company, but "it wasn't a good fit" (Lashinsky, 2015). Changing the composition of the top management team is one of ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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