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    Cost leadership techniques and total life-cycle approach

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    Briefly describe some of the techniques that can be utilized to gain competitive advantage through cost leadership. Why is it important to incorporate a total life-cycle approach into costing?

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    Cost Leadership for the Current Challenge Schiff, Jonathan B, CMAView Profile; Schiff, Allen IView Profile. Strategic Finance91.5 (Nov 2009): 35,37-41

    A critique of Porter's cost leadership and differentiation strategies Datta, Y. Chinese Business Review9.4 (Apr 2010): 37.

    RYANAIR (2005): SUCCESSFUL LOW COST LEADERSHIP Box, Thomas M; Byus, Kent. Journal of the International Academy for Case Studies13. 3. (2007).

    When a business develops techniques that will result in a culture defined by cost leadership, this business will develop a competitive advantage over competitors because it pursues a lowcost, high-quality, customer-centric approach to managing the business that is devoid of macroeconomic circumstances. To accomplish this competitive advantage, businesses must engage in certain primary techniques that will jettison them to the top of their industry as low cost producers. The first technique is recognizing the importance of becoming the low cost producer in whatever industry the company is in. Secondly, a total life-cycle must be established that develops a long-term ...

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    This solution provides a brief discussion of cost leadership techniques and total life-cycle approach.

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