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Global-Marketing-Management - Franchising - Case analysis

An American sporting goods company is preparing to enter several foreign markets as part of its new venture into international marketing. The firm does not want to risk large capital investments in this effort, but strongly feels that it must maintain control of at least the marketing, sales, and distribution of its products in foreign markets. Which entry strategy should the firm employ? Defend your choices

Solution Summary

An American sporting goods company is preparing to enter several foreign markets as part of its new venture into international marketing. The firm does not want to risk large capital investments in this effort, but strongly feels that it must maintain control of at least the marketing, sales, and distribution of its products in foreign markets. Which entry strategy should the firm employ? Defend your choices

This solution recommends a strategy that should be employed by a firm to reduce risk of capital investment but still retain control of key processes in foreign markets.

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