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Strategic Management - Definitions

Explain the following:

SWOT Analysis
Value Chain Analysis
Licensing
Franchising
Global Strategy
Multi country strategy
Strategic Alliance
Joint Ventures

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SWOT Analysis: This is analysis of Strengths, Weaknesses, Opportunities and Threats in a given situation. In business context this is used to assess a particular business and to find out a suitable strategy for its working.

Value Chain Analysis: This is the analysis of various steps involved and contribution of each step in creating/ delivering a good or a service. This is useful to make strategy concentrating on ...

Solution Summary

This solution is about strategic management.

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