3 Recommendations on bow my company business can approach an international expansion in the United Kingdom. Please include a brief explaination as to why.© BrainMass Inc. brainmass.com October 9, 2019, 5:41 pm ad1c9bdddf
This issue deals with the how to enter international markets. The opportunities and challenges for international marketers of consumer goods today have never been greater or more diverseThe following reasons have necessitated the emergence of Global or International marketing: -
1. Companies are increasingly looking for overseas markets to tap new customers and achieve economies of scale.
2. Certain regions offer the most economical factors of production and infrastructure. For e.g.: - China is known for its economical production facilities.
3. Trade barriers throughout the world are collapsing. For eg. Formation of the European Union.
4. Companies have to become globally competitive or they face the threat of being wiped out by international competition.
A Corporation can select from several strategic options. The options ...
This discusses the ways of international expansion in the United Kingdom