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International Marketing of Ipod

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Select a product or service (not previously used by a classmate) that is successfully marketed in both the United States and adapted and sold in another country. Review the products website. Research the products performance in the international marketplace.

1. Identify the product and the international country where it is sold.
2. Identify the adaptations for each of the elements of the marketing mix (product, price, place, and promotion); these are adaptations that have enabled this product to be successful in the international marketplace

I have chosen the product of iPod.

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Solution Summary

This solution takes the iPod, and upon review of Apple's website, researches the products performance in the international marketplace. The international country is identified, as are the adaptations for each of the elements of the marketing mix (product, price, place, and promotion); these are adaptations that have enabled this product to be successful in the international marketplace. APA references are included.

Solution Preview

Apple's iPod is successfully marketed in the United States, Australia, Canada, Japan, and Hong Kong; in addition to the United Kingdom, Switzerland, Singapore, Denmark, China, plus most other countries around the world.

Apple does not make adaptations for the product or place regardless of the country. If you visit Apple's iPod website for the United States (http://www.apple.com/ipod/), it is similar to Apple's website for the Chinese market (http://www.apple.com.cn/ipod/). Consumers on holiday may ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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