In recent times, a popular consumer electronics company, Apple Inc. has released a high-demand product to the marketplace. The iPod portable MP3 player and iTunes interface allow the user to quickly and easily purchase, download, and listen to music. As with any new product in the marketplace, the Apple Inc. has taken steps to manage this product throughout its marketing life cycle.
Analyzing how the company has managed each stage of the product life cycle of the popular MP3 player and iTune interface allow the user to quickly and easily purchase, download,and listen to music. As with any new product in the marketplace, the Apple Inc.has taken steps to manage this product throughout its marketing life cycle.
Apple, Inc.'s iPods have at the present time become the favored portable music players, replacing the Discman and Walkmans. Apple's iPods are elegantly designed and have large storage capacities. The key purpose of the company behind introducing these units is to make use of the consumer's requirements for earning revenues for the company. They aim at making the travels of the consumers more pleasurable and enjoyable. In order to fulfill all of these needs, the Apple is providing superior products with huge storage capacity and fine battery backup. The products of Apple have high value in the minds of the customers as a result of its superior technology, quality, and robustness. The iPods are offered at Apple's numerous outlets that are spread around the world and online shopping sites and consumer electronic shops.
In the introduction phase of the iPod players, the overall sales of the products were not so lofty, because its competitors had cheaper alternatives in addition to having a marketable image. The storage capacities of the iPod players were also exceptionally low and the prices were relatively high, ...
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