Share
Explore BrainMass

Business analysis for different situations

In your own words, provide a business analysis of each situation

1. Morgan Stanley showcases a wide spectrum of issues that a company can face and their influence on strategic planning. Morgan Stanley's situation covers so many aspects of strategic planning and execution that it is a good one to follow.

What is your informed viewpoints of Morgan Stanley as CEO is John Mack after Purcell departs.

2. Cisco recently announced that it is planning to enter the consumer electronics market challenging organizations like Sony Corporation.

Provide your thoughts on this change in strategic direction.

3. The Financial Times reported that camera makers are set to focus on emerging markets and after sales service following signs that sales are peaking in the United States of America.

As a strategic planner, how would you handle this environmental industry information? Are there events that you see occurring that indicate that this has already been foreseen and plans are in place by the big organizations?

Solution Preview

1. Morgan Stanley showcases a wide spectrum of issues that a company can face and their influence on strategic planning. Morgan Stanley's situation covers so many aspects of strategic planning and execution that it is a good one to follow.

What is your informed viewpoints of Morgan Stanley as CEO is John Mack after Purcell departs.

The Morgan Stanley's situation demonstrates how changes in leadership can lead to significant changes in the strategic planning of a company. The departure of CEO Purcell led to significant changes in the company's external and internal business environment and is a classic example of effects of a unforeseen event such as change in leadership for a company. Such surprise moves by company's leadership influences so many aspects of a company's strategic planning.

The departure of Purcell was acclaimed by many people as a positive signal for Morgan Stanley.
Purcell has been locked in an ongoing high-profile battle with a group of dissident investors and former executives critical of his leadership. Industry watchers noted that Purcell also has been under pressure from Wall Street due to Morgan's performance and lagging stock price.

The hiring of Mack and departure of Purcell was felt as a positive sign by many people as MAck was considered to be a seasoned professional on Wall Street.

Mack quickly began restocking Morgan Stanley's executive ranks with many who had left the firm, including people whom he had lured to Credit Suisse First Boston. He hired new bosses for his stockbrokers and investment bankers and decided against selling the Discover credit-card business.
source: www.bloomberg.com/apps/news?pid=10000039& sid=aWin584Y__rs&refer=columnist_pauly - 40k - 16 Jan 2006

Purcell was driven out in a high-profile putsch led by former and current employees with ties to the old Morgan Stanley. The executive's bruising management style never wore well at the firm and he was unable to overcome the clash of culture that was ...

Solution Summary

Business analysis for different situations

$2.19