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Purchase Decisions

a) 'Why would you purchase this product'? 'does this really satisfy an unmet need'?

b) Do you have any examples where a company did not follow its own product development decision process?

c) What companies have been successful giving tangibility to their services? How did they accomplish it?

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1. I would purchase this product because I desire it. It satisfies an unmet desire, but not an unmet need. In weighing the benefits I get for holding on to the money in exchange for buying the product, I have chosen to invest in the product. Truly, there are very few "needs" in any of our lives, beyond shelter, basic food, and water. This product will enhance my life, so I choose to purchase it.

2. A ...

Solution Summary

This solution discusses the following:
a) 'Why would you purchase this product'? 'does this really satisfy an unmet need'?

b) Do you have any examples where a company did not follow its own product development decision process?

c) What companies have been successful giving tangibility to their services? How did they accomplish it?

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