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Advertising on Television

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What are the dominant products that are advertised during TV programming? Why do you think this is the case?

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The dominant products that are advertised during TV programming are consumer products. These are consumer durables as well as consumer non-durables. These are products that will be consumed direct by the consumers and they will most likely be used in everyday households. For example, cars, detergents, and snacks are common advertised goods during TV programming.

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Advertising during TV programming is explained in a structured manner in this response. The answer includes references used.

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Has TV advertising lost power?

Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive and, even worse, no longer as effective as it once was. Critics maintain that consumers tune out too many ads by zipping and zapping and that it is diffcult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV disagree, contending that the multi-sensory impact of TV is unsurpassed and that no other media option offers the same potential impact.


Has TV advertising lost its power?
Compare TV advertising with one other promotional channel. Provide real world examples.

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