Explore BrainMass

Explore BrainMass

    Market Research

    Market research is an effort made by an organization to collect information regarding target markets or market segmentation. It refers specifically to market conditions and is a key component of the initial business strategizing to assess need.There are two types of market research: primary research and secondary research.

    Primary research is done exclusively by the organization to gain insight into a defined area of interest or to answer a specific question that the organization wants to address. Examples of primary research are telemarketing, questionnaires and surveys.

    Secondary research consists of the organization analyzing existing research in a manner that will further their knowledge of the market in which they participate. In business, secondary research is typically done by analyzing government data.

    The process of market research ultimately aids the organization in the business decision-making process.

    © BrainMass Inc. brainmass.com October 3, 2023, 3:22 am ad1c9bdddf

    BrainMass Solutions Available for Instant Download

    Matching the Demographics to the Product

    1. Describe how General Mills key product and brand elements fit the needs of the market in the New Orleans, LA Zip Code of 70115. 2. Evaluate General Mills ability to address this market.

    Marketing Strategy - Coca Cola

    1. Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for Coca Cola (Facebook, Instagram, Twitter, Linkedin, Youtube, Snapchat, Tiktok, Quora, Pinterest, Instacart). 2. Design an online strategy that maximizes the use of some or all of the digital

    Coca Cola Brand

    Discuss Coca Cola's brand equity in at least 2 of the following areas: - brand awareness - brand loyalty - perceived quality - brand associations, or brand assets.

    Communicating Value - Lenovo Technology Company

    1. How would should the manager facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo Technology Company? 2. How should the manager communicate about new features to customers? 3. How should the manager measure the success of the team?

    Research on investor perception as a consumer

    Can a regression model be used to measure an investor (consumer) perception changes in the stock market with the announcement effect vis-a-vis brand name effect? What variables can be used to measure investor perception towards buying a stock?

    Stages of a buying decision

    Effective marketing requires an understanding of the prospective buyers' buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience.

    Conducting Research with a Qualitative Approach

    This post will answer the following questions: 1. How may case studies and phenomenological research be compared? 2. What are the steps involved in conducting qualitative research? 3.What are the approaches to qualitative inquiry?

    Social Media ROI

    A common issue in social media marketing is whether the social media activities earned a financial return. Choose a specific social media brand activity and estimate its ROI using one of the approaches described in the unit reading. Provide the estimate. Based on your estimate, should the brand continue to use this type of socia

    Social Media Metrics Analysis

    Choose a free tool for social media metrics (e.g., Likealyzer, Keyhole, Buzzsumo, HowSociable, SocialMention). Use the tool to assess a brand and report the results. Explain the meaning of the results you report. What recommendations do you propose given the results?

    Social Media Strategy of Starbucks

    Should the brand publish on its owned media and promote the content on other social network sites (driving traffic back to its owned site) or publish directly to social network channels? Explain.

    Marketing: Pricing Method, Communication, Budgets, Training

    1. William, the owner of King Willie's Mattresses & Recliners, has seen a recent increase in competition and needs to find a way to drive revenue through the use of pricing. As the boss and owner, he sets the prices but he lacks the understanding of how price influences consumer psychology when he sets prices. What should King

    Disney Target Market

    Read the Disney case study. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or consumer products. Thinking specifically about the segment that you have selected, how does Disney connect with the target market? What are some of the chal

    Data Collection Strategy

    Why is it important to formulate a data collection strategy, including a sampling plan, as soon as you determine what data you will need to answer the research question?

    Ethics in Marketing Research

    What are some of the ethical dilemmas that a marketing researcher must overcome in be considered an ethical researcher?

    Poor Information: Market Failure

    Provide an example of how poor information resulted in a market failure. Describe how could the failure have been avoided with better quality information on the market.

    The Four Imperatives of Aligning Sales and Strategy

    Research Starbucks and assess this organization with regard to how it reflects and incorporates the four imperatives for aligning sales and strategy (Day & Moorman, 2010). Section 1: Introduction and Thesis Statement The background and description of the organization you have chosen, including historical information, the in

    Benefits of Market Research

    What benefits are there to conducting market research and what are the consequences of not doing so in advance of making a purchase? Be sure to site your source. As a bonus, here, an entertaining video clip addresses marketing failures from the seller side which does market research related to customers and their interests,

    Pricing Research: Product Comparison

    Please provide notes and ideas on this assignment: You are to compare three different product offerings to meet a given requirement. For this exercise you should not compare the same product at three different places but rather compare three different product offers. For example if you are looking for a blender you might co

    Communications: Sprint Nextel

    1. What are your promotional Objectives? Make sure they are smart 2. What is the key message (Campaign theme) you want your target market to understand? Make sire to state who your target market is. Cite research on your target market so you have it ready for the paper 3. What new slogan will you use for the campaign 4.

    Marketing Plan: Sprint Nextel

    Marketing Plan Sprint/Nextel Oluwaseyi Olawore MKTG 600 Metropolitan University From the syllabus: . If the content of the paper is poorly developed, lacks headings or if the paper is poorly written, poorly referenced (without a passing grade), punctuated and/or grammatically insufficient, it will be returned wit

    SWOT: Sport Organization

    Prepare at SWOT analysis of a sport organization or facility, which could be a: • Professional, college, or high school team • Professional, college, or high school stadium or arena • Sport retailer (such as a health club, tennis center, golf course, bowling center, sporting goods store, etc.) • Sporting goods manufa

    Minority Research

    I need research on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans. Student Name Date Class Minority Research Paper Introduction: Part 1: African-American: Total numbers in the U.

    Pricing Comparison for Mobile Phones

    Please download the attached file and complete the table and the questions in Microsoft Word. Please note the requirement is to compare 3 different products by three different manufacturers which are reasonable substitutes for each other. The pricing for all three should be obtained from the same source, not three different di

    Corporate Social Responsibility Initiatives

    I'm requesting help on these 2 questions. It has to be in APA format and have at least 3 references. Must be at least 600 word. I would greatly appreciate your help. For the second questions, the name of my company is Christian Shoes and the product that's of focus are Christian sneakers. Create examples of firms (any

    Youth Sport Leagues

    I would like help with the following information about Ecorse, Michigan and team sports to be included inside a package. I would like the demographics of the city, the percentage of children between the ages of 7-16 years of age, benefits of students participating in team sports, and the health benefits both mentally and physic

    Importance of marketing research

    Please choose one of these topics: •The importance of marketing research •Defending the practice of social media marketing Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board. •In at least 600 words, discuss your topic by addressing the following items

    Collusion repair equipment industry

    Q1. What do you think about the recent domestic and global market of the auto body collision repairing equipment industry? Please provide responses based on your marketing experiences. Q2. As Chinese manufacturer is known as "The World Manufacturer" driven by globalization, what are the positive and negative impacts of globa