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Market Research

Market research is an effort made by an organization to collect information regarding target markets or market segmentation. It refers specifically to market conditions and is a key component of the initial business strategizing to assess need.There are two types of market research: primary research and secondary research.

Primary research is done exclusively by the organization to gain insight into a defined area of interest or to answer a specific question that the organization wants to address. Examples of primary research are telemarketing, questionnaires and surveys.

Secondary research consists of the organization analyzing existing research in a manner that will further their knowledge of the market in which they participate. In business, secondary research is typically done by analyzing government data.

The process of market research ultimately aids the organization in the business decision-making process.

Marketing Plan: Sprint Nextel

Marketing Plan Sprint/Nextel Oluwaseyi Olawore MKTG 600 Metropolitan University From the syllabus: . If the content of the paper is poorly developed, lacks headings or if the paper is poorly written, poorly referenced (without a passing grade), punctuated and/or grammatically insufficient, it will be returned wit

SWOT: Sport Organization

Prepare at SWOT analysis of a sport organization or facility, which could be a: • Professional, college, or high school team • Professional, college, or high school stadium or arena • Sport retailer (such as a health club, tennis center, golf course, bowling center, sporting goods store, etc.) • Sporting goods manufa

Minority Research

I need research on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans. Student Name Date Class Minority Research Paper Introduction: Part 1: African-American: Total numbers in the U.

Pricing Comparison for Mobile Phones

Please download the attached file and complete the table and the questions in Microsoft Word. Please note the requirement is to compare 3 different products by three different manufacturers which are reasonable substitutes for each other. The pricing for all three should be obtained from the same source, not three different di

Corporate Social Responsibility Initiatives

I'm requesting help on these 2 questions. It has to be in APA format and have at least 3 references. Must be at least 600 word. I would greatly appreciate your help. For the second questions, the name of my company is Christian Shoes and the product that's of focus are Christian sneakers. Create examples of firms (any

Youth Sport Leagues

I would like help with the following information about Ecorse, Michigan and team sports to be included inside a package. I would like the demographics of the city, the percentage of children between the ages of 7-16 years of age, benefits of students participating in team sports, and the health benefits both mentally and physic

Importance of marketing research

Please choose one of these topics: •The importance of marketing research •Defending the practice of social media marketing Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board. •In at least 600 words, discuss your topic by addressing the following items

Collusion repair equipment industry

Q1. What do you think about the recent domestic and global market of the auto body collision repairing equipment industry? Please provide responses based on your marketing experiences. Q2. As Chinese manufacturer is known as "The World Manufacturer" driven by globalization, what are the positive and negative impacts of globa

Germany Facts for Cultural Analysis

German Cultural Analysis Note: This analysis should combine both quantitative and qualitative date in attempt to thoroughly describe the country in which Lyft is to be marketed. Please provide overview of Lyft transportation company entering the German marketplace 1. Geographic Setting (climate, topography of major cit

Lyft Transportation in German Company

Lyft vs. Uber in the German Market.... COMPETITIVE ANALYSIS Questions: Besides Uber are there any other competitors? Estimated industry-wide sales (or volume) for year—all brands? Relative market shares and strengths enjoyed in the market? Market Conditions Faced? Forms of available transportation and communication i

New Products: Two Products

I need assistance in identifying two new products (introduced to the consumer and/or business markets within the last year) and classify them as either: a new-to-the-world product, a new product line, an addition to the existing product line, an improvement and/or revision of existing product(s), or a repositioning of an existin

Analysis Market Research

Activity 1: Research Activity: Economic Outlook You work at a company that manufactures low-cost computers and is currently considering entering India. Use the World Development Indicators (WDI) - the World Bank's premier data compilation of data on development - to gather information on this country. Prepare a short report

Developing MPI

Research Activity: Develop MPI One of the shortcomings of the MPI presented at the website of MSU-CIBER is that it is not product specific. A company might for instance want to identify the potential of markets across the world in regards to their product. Your textbook gives an example of such a case and how the MPI can be

Sterling Marking Products

Case Brief Read the following case to prepare for the case brief: "Sterling Marking Products Inc. (9A89G005) Suggested Guidance Questions for Brief Analysis 1. As Jan D'Ailly, what would you recommend to your company? Why? 2. Are you satisfied with how things are going in the United States? Why is it appropriate to mov

Marketing Research Survey ..

Please answer the following questions. The answer for each question should be at least 200 words. 1. The food service at the headquarters of a large corporation would like to determine how many people eat in the company cafeteria. List the survey methods by which this information could be obtained. Which method is best, and w

Demographics, Litchfield, AZ

Find demographic and socioeconomic data for Arizona and community that you select. Part of your research should include visiting the A.C. Nielsen Claritas website at: You can enter zip code 85340 to learn about demograph

Marketing Research Issues

Answer the following questions. The response to each question should be a minimum of 200 words. 1. Identify and explain four ways that technology and the Internet have contributed to a rapid growth in the accessibility of secondary data and its increasing use in marketing research during recent years. 2. What is the relati

Marketing research problem/opportunities

I have a question but I don't know how to solve with this ? could you please help me to solve with this ? Many thanks Read the article and answer the question: -Background: Outline the problems/opportunities the client faces. Do further research on the topic if you need. What is the current situation regarding organ donat

Healthy Image Case Study Brand Positioning

case is attached What are the image issues in this case? What are the brand-name issues? Should the brand name be changed? lf so, to what? What types of advertisements should Mary develop for St, Margaret's General HosPital? What other types of actlvitles could St Margaret's pursue to build a strong and positive corpo

Mobile phones invading the world

Read the Chapter 15 Case Study: "MOBILE PHONES INVADE THE WORLD" (Answer each question in 200-350 words) 1. Summarize the key facts of the case. What are the critical issues being presented here? 2. Why have Saudi Arabia and other Middle Eastern countries taken a strong stance on regulating the use of camera phones? Disc

Six key steps for effective marketing research

In this article you will get an overview of marketing research process, which is not meant to make you a marketing research expert, but you will be able to understand the nature of research projects and how are they managed.

Cultural Differences: Different Products

Why do people in different cultures buy different products? Discuss with your peers the types of vehicles you have seen in other countries. Why are they different, and how do they better meet buyers' needs in those countries? What types of cars do you think should be sold in the United States today?


(Answer each question in 200-350 words) 1. Summarize the key facts of the case. What are the critical issues being presented here? 2. How might collective decision making play a role in the decision to buy a cell phone for a young child? Provide a possible scenario for this decision including the five decision making roles

Market Decision Making Research Process

Collaboration in a business environment is a best practice that leverages the collective knowledge of the team assembled. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual. Please


(Answer each question in 200-350 words) 1. Summarize the key facts of the case. What are the critical issues being presented here? 2. Explain the success of Lane Bryant in relation to self-concept, self-esteem, and self-consciousness. How can they leverage what we know about consumer behavior in these areas in order to inc

Targeting the right market segments

Targeting the Right Market Segments Choose one of the new offerings being considered for development and recommend three market segments that company might consider targeting and develop a brief market profile of each. Use combinations of the major segmentation variables from Table 9.1 in your text for each profile. Give a sym

Middle Management Ethics at Pegasus International

Take the role of a mid-level manager at Pegasus from the Case of the Million Dollar Decision. If the CEO decides to go ahead with the payoff scheme and you are told to execute it. What do you do and why?

Ethics of the CEO of Pegasus International

Read the following case: The Case of the Million Dollar Decision. What would you do if you were CEO of Pegasus and why?

Marketing and Hospitality Management Article Critique

Find two articles that pertain to marketing and hospitality management styles. The articles should be less than three years old and should exceed three pages in length. Analyze and evaluate the articles as to their relevance in today's marketplace, and organize the Article Critique as follows: Part 1 of the critique consist