Communicating Value - Lenovo Technology Company
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1. How would should the manager facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo Technology Company?
2. How should the manager communicate about new features to customers?
3. How should the manager measure the success of the team?
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Solution Summary
The Solution provides an outline on how managers could facilitate cross-team collaboration, communicate features to customers and how to measure success for the team.
Solution Preview
To facilitate more effective cross-team collaboration, the manager must ensure that key performance indicators are established between both departments wherein both teams from marketing and Research and Development are required to adhere to these well-defined performance indicators. By holding both departments accountable and clearly establishing these key performance indicators, the management can ensure more effective cross-team collaboration. In addition, management must establish communication channels that are centralized and offer teams easy, quick, and efficient opportunities to communicate ...
Education
- BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
- MS, Prairie View A&M University
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