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Competitive Advantage Discussion Question

A) Can more than one firm have a competitive advantage in the industry at the same
time? If no, why not? If yes, give an example.

B) Is it possible for a firm to simultaneously have a competitive advantage and a
competitive disadvantage? If no, why not? If yes, give an example.

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A) Can more than one firm have a competitive advantage in the industry at the same time? If no, why not? If yes, give an example.

Yes. If you look at technology as an industry, then depending on how you asked a person they would say probably say the industry leader is either Microsoft or Apple, but there are more. If they based their answer on multimedia, then chances are they would mention Apple and the iPod. The Apple iPod has dominated the world of personal music devices, which are part of technology, even if the iPod is only accounting for a mere 87% of the market share (http://www.pcmag.com/article2/0,1759,1712064,00.asp). Microsoft's Zune and other manufacturers are beginning to nip away at Apple's competitive advantage in the personal music device category.

What Microsoft lacks in multimedia they more than make up for in software. Microsoft dominates the market in personal computer operating systems with Windows in one form ...

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