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E-Marketing and Channel Systems

1. On Friday night as I logged onto Expedia.com to buy airline tickets to fly back to Bangalore for the week I saw an e-Trade ad on tv. I was struck by the online trend. What role do online channel systems play in the way we buy airline tickets and stocks? How will this marketing system alter many industries?

2. How does e-marketing help businesses reach customers, lower cost, and improve customer service? Can small businesses benefit from e-marketing? As a consumer, has the Internet affected your buying behavior? How?

3. Here's a few questions about channel systems. How can a channel system be a source of competitive advantage and contribute to higher market share? Can you think of a company that uses its channel system to create competitive advantage? How does the use of a channel system either enhance or detract from customer value? Can you give an example? How does the use of multiple channel systems affect the growth of a business?

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Solution Summary

The solution addresses the following questions:

1. On Friday night as I logged onto Expedia.com to buy airline tickets to fly back to Bangalore for the week I saw an e-Trade ad on tv. I was struck by the online trend. What role do online channel systems play in the way we buy airline tickets and stocks? How will this marketing system alter many industries?

2. How does e-marketing help businesses reach customers, lower cost, and improve customer service? Can small businesses benefit from e-marketing? As a consumer, has the Internet affected your buying behavior? How?

3. Here's a few questions about channel systems. How can a channel system be a source of competitive advantage and contribute to higher market share? Can you think of a company that uses its channel system to create competitive advantage? How does the use of a channel system either enhance or detract from customer value? Can you give an example? How does the use of multiple channel systems affect the growth of a business?

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