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Marketing & Technology

How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?

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"Over the next ten years, rapidly changing technology will impact most aspects of sales and marketing strategy and management," explains Diorio. "In particular, the rush to deploy e-business, Web marketing and CRM solutions will transform the role of the sales and marketing professional."

In a one-on-one interview with SearchCRM, Stephen Diorio, President, IMT Strategies, shares his thoughts on the 12 impacts of technology on sales and marketing.

1. Collaborative Customer Relationship Management (CRM): Organizations must assemble and integrate customer relationship management (CRM) systems that enhance customer collaboration and build customer loyalty and exit barriers.

2. Outsourcing Sales ...

Solution Summary

Technology's impact to marketing is studied in this response. Types of new technologies organizations are using to market their products and services (to both buyers and sellers) are explored. References are provided for further learning in this 422 word solution.