Environmental Factors of Honda Motors
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Write a 1000-1500-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following:
Select an organization with which you are familiar that conducts both domestic and global marketing.
Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.
Explain how technology impacts the organization's marketing decisions.
Analyze the importance of social responsibility and ethics as related to the organization's marketing.
The organization that I would like to write about is Honda Motor.
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Solution Summary
This solution provides a discussion on domestic and global marketing and environmental factors, the impact of technology and the importance of social responsibility in approximately 700 words.
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Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.
The high level domestic factors that impact the organization's marketing decisions are consumer's tastes and preferences, competitive scenario in the domestic economy, economic conditions prevailing in the country, etc.
Economic condition prevailing in the domestic country is a major factor affecting automaker's marketing decisions. Honda is severely affected by the boom or recession in a country, prevailing interest rate or consumer's sentiments and thus, needs to modify its marketing plans as per the prevailing conditions.
Consumer's needs, wants, tastes and preferences always get a prima facie importance in domestic as well as global marketing. Marketing decisions are made keeping consumer's preferences in mind.
The global environmental factors that impact organization's marketing decisions include factors such as peculiar cultural preferences, customs, business practices and tastes/preferences of consumers located in different nations across the world. As we know that culture differs significantly from one country to another and there are significant differences in consumer's taste and preferences across different nations, ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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