Development of Electric Vehicles
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Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars:
- Identify the segmentation criteria that will affect your target market selection. Identify your target market.
- Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
- Analyze current competitors and define the competitive landscape for your product or service.
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Ford: Development of Electric Vehicles and services to support them
Address the following points in regards to the development of an electric vehicle by the Ford Motor Company or a service that will support such cars.
- Identify the segmentation criteria that will affect your target market selection. Identify your target market.
The segmentation criteria that will affect my target market selection will consumers that use green and sustainable building, energy efficient electronics, prefer socially responsible investing, use American products, use fair trade products, and use organic food. These individuals are likely to purchase the new electric vehicles produced by the Ford Motor Company (Pride. W, & Ferrell, O, 2011.
The target market will be that market segment that favor sustainable living, is well-deducted, and relatively upscale. In addition, since Ford is an American Company, those individuals that use American ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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