How can Ford fix the design flaws of there cars to be more competitive.
Discuss there recent recalls, give statistics on the recalls.
How can they design more durable vehicles?
Discuss the supply chain and how this can strengthen Ford Motor Company.
Discuss AutoExchange - Ford Automotive E-Business.© BrainMass Inc. brainmass.com April 3, 2020, 4:18 pm ad1c9bdddf
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Today, Ford Motor Company manufactures automobiles under the highly-recognized Lincoln and Mercury brand names. In 1958, Ford introduced a new marquee, the Edsel, but poor sales lead to its discontinuation in 1960. Later, in 1986, the Mercury brand was released, but met a similar fate in 1988.
Ford has major manufacturing operations in Canada, Mexico, the United Kingdom, Germany, Brazil, Argentina, Australia and several other countries, including South Africa, where following divestment during apartheid, it once again has a wholly-owned subsidiary. It also has a joint venture with Mahindra in India.
Ford also has a cooperative agreement with GAZ. In recent years Ford has acquired Aston Martin, Jaguar, Volvo Cars and Land Rover, as well as a controlling share of Mazda, with which it operates an American joint venture plant called Auto Alliance. It ...
A discussion on Ford's e-business as well as their competitive flaws.