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    Vonage (VoIP): Product Life Cycle

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    Can you help me identify Vonage (VoIP) product and where it is in the product life cycle. Discuss why the product belongs in that life cycle stage and how this impacts the marketing strategy for the product. Based on the typical product life cycle for that category, what marketing strategies are appropriate?

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    https://brainmass.com/business/the-product-lifecycle/vonage-voip-product-life-cycle-82536

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    Can you help me identify Vonage (VoIP) product and where it is in the product life cycle. Discuss why the product belongs in that life cycle stage and how this impacts the marketing strategy for the product. Based on the typical product life cycle for that category, what marketing strategies are appropriate?

    VoIP is an emerging technology that is on the brink of crossing the new technology chasm. See http://vonage.ca/products_tour.php for definitions of the Vonage product.

    Cardenas et al (n.d.) discuss the life cycle of VoIP in terms of Stage 2 and Stage 3 (see p. 3 below). They suggest that the marketing message and strategy must be forward-looking to cross the new technology chasm (from stage 2 to stage 3). The marketing message should not be built on cost-savings alone (e.g., Currently focused on long distance savings). It needs to focus on current and potential uses (and resulting benefits) from applicability standpoint (e.g., focus on differentiated features as it evolves). Communication and education are required in order to make sure the user is not discouraged from adoption because of sound quality and reliability (e.g., "They will always hear a dial tone at the other end"). Providers must include the compliments networks in its marketing strategies to highlight the additional value of the technology. http://www.yorku.ca/dzwick/VoIP_Presentation_FINAL.ppt

    VoIP (Voice over Internet Protocol) takes analogue audio signals and

    From http://www.yorku.ca/dzwick/VoIP_Presentation_FINAL.ppt
    VoIP (Voice over Internet Protocol) turns them into digital signals, or packets. The target market are
    technically savvy residential and corporate customers

     VoIP Advantages
    - Low cost, flexibility and ...

    Solution Summary

    This solution helps to identify a Vonage (VoIP) product and where it is in the product life cycle. It also discusses why the product belongs in that life cycle stage and how this impacts the marketing strategy for the product. Based on the typical product life cycle for that category, this solution identifies which marketing strategies might be are appropriate.

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