Vonage (VoIP): Product Life Cycle
Not what you're looking for?
Can you help me identify Vonage (VoIP) product and where it is in the product life cycle. Discuss why the product belongs in that life cycle stage and how this impacts the marketing strategy for the product. Based on the typical product life cycle for that category, what marketing strategies are appropriate?
Purchase this Solution
Solution Summary
This solution helps to identify a Vonage (VoIP) product and where it is in the product life cycle. It also discusses why the product belongs in that life cycle stage and how this impacts the marketing strategy for the product. Based on the typical product life cycle for that category, this solution identifies which marketing strategies might be are appropriate.
Solution Preview
Can you help me identify Vonage (VoIP) product and where it is in the product life cycle. Discuss why the product belongs in that life cycle stage and how this impacts the marketing strategy for the product. Based on the typical product life cycle for that category, what marketing strategies are appropriate?
VoIP is an emerging technology that is on the brink of crossing the new technology chasm. See http://vonage.ca/products_tour.php for definitions of the Vonage product.
Cardenas et al (n.d.) discuss the life cycle of VoIP in terms of Stage 2 and Stage 3 (see p. 3 below). They suggest that the marketing message and strategy must be forward-looking to cross the new technology chasm (from stage 2 to stage 3). The marketing message should not be built on cost-savings alone (e.g., Currently focused on long distance savings). It needs to focus on current and potential uses (and resulting benefits) from applicability standpoint (e.g., focus on differentiated features as it evolves). Communication and education are required in order to make sure the user is not discouraged from adoption because of sound quality and reliability (e.g., "They will always hear a dial tone at the other end"). Providers must include the compliments networks in its marketing strategies to highlight the additional value of the technology. http://www.yorku.ca/dzwick/VoIP_Presentation_FINAL.ppt
VoIP (Voice over Internet Protocol) takes analogue audio signals and
From http://www.yorku.ca/dzwick/VoIP_Presentation_FINAL.ppt
VoIP (Voice over Internet Protocol) turns them into digital signals, or packets. The target market are
technically savvy residential and corporate customers
VoIP Advantages
- Low cost, flexibility and ...
Purchase this Solution
Free BrainMass Quizzes
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Six Sigma for Process Improvement
A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.