Facial Recognition Technology

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Facial Recognition
There are several pros and cons of using facial recognition for marketing. The main pros are that facial recognition can be used for product development. In a retail store, on a website, or during a demonstration in a company showroom the expression of potential customers towards a product can be recorded, the emotions analyzed, and the design that elicits the best response can be used by marketers to make products. Facial recognition technology is very important in industrial marketing. When the salesperson is showing different products to the business to the business customer the changes in expression are recorded by facial recognition technology and are used to develop future products.

Similarly, facial recognition technology can be used by marketers in setting the price of the product. The marketer should refrain from setting prices that get negative emotional expressions on the face of the customers. Similarly, the marketer should set prices between those levels that get positive expressions on the face of potential customers. Also, facial recognition technology can spot negative reactions to very high prices. These prices should be avoided by marketers (a). One of the important advantages of facial recognition technology is that it can help marketers set the prices of their products/ services.

Facial Recognition Market Size & Trends, grandviewresearch.com
Facial recognition technology can help marketers choose appropriate channels of distribution. In retail marketing, facial recognition technology identifies the actual customers of the product and then identifies the stores, shops, malls, and discount stores frequented by the customer. Once several customers have been tracked using facial recognition technology, the marketer can confidently choose the channel where potential customers normally visit. This helps increase the sales of the company.

Facial Recognition Market Size, Share, alliedmarketresearch.com
Facial recognition technology can be effectively used by marketers in marketing communications. During marketing research, the recognition of expression, emotions, and attitudes during the screening of different commercials can be used to make effective use of commercials. Similarly, using Facial recognition technology, the expressions, emotions, and attitudes of customers towards different store layouts and retail stores can be used ...