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    External Environment and Global Marketing

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    Prepare a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following:

    a. Select an organization with which you are familiar that conducts both domestic and global marketing. ( Your choice)

    b. Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.

    c. Explain how technology impacts the organization's marketing decisions.

    d. Analyze the importance of social responsibility and ethics as related to the organization's marketing.

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    Solution Preview

    a. Select an organization with which you are familiar that conducts both domestic and global marketing. ( Your choice)

    For the purpose of this assignment, I will select the leading Automobile manufacturer Ford, which sells automobiles in many countries around the world.

    b. Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.

    The high level domestic environment factors that impact the organization's marketing decisions are:

    External environment factors such as economic growth of the economy, growth rate in the automobile industry, current tastes and preferences of the consumers and their buying pattern or behavior over the last few years, degree of competitiveness or competitive scenario prevailing in the industry,etc. are some of the crucial external environment factors that impacts the Ford's marketing decisions in its domestic market, ie, United States. For example, Ford needs to find out which segment of the automobile industry is growing at the fastest rate, whether consumers prefer more SUV's or sedan's, etc.

    Apart from these factors, other factors such as budget allocated to the marketing and advertising plan, level of innovation/ new product launches, ...

    Solution Summary

    External environment factors such as economic growth of the economy, growth rate in the automobile industry, current tastes and preferences of the consumers and their buying pattern or behavior over the last few years, degree of competitiveness or competitive scenario prevailing in the industry,etc. are some of the crucial external environment factors that impacts the Ford's marketing decisions in its domestic market, ie, United States.

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