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International Advertising and the Economic, Social, and Legal Effects of Advertising

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Assuming the role of a new marketing hire, what recommendations would you provide to Nivea's senior team based upon
(a) your understanding of international advertising and promotion, and
(b) your acute knowledge of the U.S. external marketing environment (economic, social, legal, etc.) as it pertains to market entry of Nivea's extensive product line?

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Greetings,
Hope you are well.

--Assuming the role of a new marketing hire, what recommendations would you provide to Nivea's senior team based upon (a) your understanding of international advertising and promotion, and (b) your acute knowledge of the U.S. external marketing environment (economic, social, legal, etc.) as it pertains to market entry of Nivea's extensive product line?

The product is essential on features to serving the targeted consumer within the market's environment for purchase. Thus, the ...

Solution Summary

The review into marketing strategies for a product advertising campaign both internationally and nationally. Almost 300 words.

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Environmental factors that affect global and domestic marketing decisions

Select an organization with which you are familiar that conducts both domestic and global marketing. (Wal-Mart)

Write a paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions:

- Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

- Examine the importance of demographics and physical infrastructure.

- Analyze the influence of cultural differences.

- Examine the importance of social responsibility and ethics versus legal obligations.

- Analyze the effect of political systems and the influence of international relations.

- Analyze the influence of the Foreign Corrupt Practices Act of 1977, and the influence of local, national, and international legislation.

- Explain the effect of technology.

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