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International and Domestic Marketing Comparison

Analyze the marketing environments of the USA including, but not limited to cultural, political, legal, and economic influences.

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International and Domestic Marketing Comparison Paper

analyze the marketing environments of the USA including, but not limited to cultural, political, legal, and economic influences.

If we analyze the cultural influences, there are several opportunities for marketers to segment the market and position their products. Even though the American culture requires that the US have a classless society there are cultural differences among the different social and economic classes. There are several trends that have been used by marketers like multi culturism and environmentalism. The social standpoints and cultural expectations are related to their professions and occupations. The Americans love economic and social achievements. The American culture has bred heavy television viewing and this has emerged as an important medium for advertising. The American music has been strongly influenced by the African American music. This has made it different from ...

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