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    Discussion of Domestic and International Marketing

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    Please discuss the following:
    - How is domestic marketing different from international marketing? Why should organizations be concerned with international marketing?

    - What conditions have led to the development of global markets? How can an increased interest in global markets by American organizations be explained? Why is it important for organizations to have a global awareness?

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    Solution Preview

    International marketing is much more complex than domestic marketing due to the differences in culture, customs, business practices, laws and regulations, consumer trends and preferences that significantly differ from one country to another. Even though basic elements of marketing are the same, the differences in the marketing environment of each country makes international marketing much more dynamic and complex than domestic marketing.

    In today's globalized ...

    Solution Summary

    The expert discusses domestic and international marketing.