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Difference between Domestic and Internatonal Marketing

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How is domestic marketing different from international marketing?

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Solution Summary

This posting discusses the difference between domestic marketing and international marketing. In this context it gives step wise differences on issue like that target market, pricing policy, use of promotional tools and channels of distribution.

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Domestic marketing versus international marketing:
STEP 1
Domestic marketing means having a product that is targeted at the local market. International marketing means having different sets of products for different segments of the market in each country. For, example McDonald's in China has different varieties ...

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