What is channel design?
How has the Internet impacted channel design?
How is channel design different domestically as opposed to internationally?© BrainMass Inc. brainmass.com October 25, 2018, 8:43 am ad1c9bdddf
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The way a company chooses the way to deploy their products and services greatly determines the success in its buying relationship with its customers. Customers not only value powerful branded products but also expect sustainable differentiation through the delivery of superior value in the solutions that companies offer. When we talk about channel design we are more concerned of the way products are being delivered to the customers by the manufacturers. Companies have their own ways and strategies of channel selection and deployment of goods. They change their strategies as the years go by as they realize the value and importance of exploiting multiple channels so that they can reach the customers that they are catering to. The linking between the manufacturers and the customers lists down some tasks that include affecting the sale and the delivery of the products to the customers ...
* Description of channel design.
* Approaches and strategies to link manufacturers to customers through the Internet.
* Domestic and international marketing.
MS Projects for New Prouct Opportunity assessment
This product is being targeted at the home consumer, the sales department thinks there is great potential in the commercial market, and it should be pursued. You brought this issue to the project sponsor who, in turn, brought it to executive management. They decided that this opportunity should be investigated as part of your project. They would like to see an opportunity assessment completed that defines the new markets, potential revenues, high-level sales and marketing strategy, and a five-year financial business case with initial expenses clearly defined. They have agreed to provide additional resources (people, funding, and time) to create this new deliverable. You need to tell them how many people you will need to complete this deliverable within the next six weeks. You can assume that the people will be allocated to work on this deliverable a maximum of 20 hours per week.
Create a schedule focused on the creation of this new scope item. The schedule should include the following:
A list of tasks that will need to be completed
Dependencies between tasks
Total estimated effort to complete each task
Start and end dates
The schedule should contain between 25 and 60 tasks/sub-tasks. Use Microsoft Project, Excel, Word, or any other appropriate tool to document your schedule. You will also need to define the team members you will need. For each team member you will need, create a bulleted list of skills/expertise they must have to complete their assigned tasks.