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Ad Campaign

Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel.

Based on the request pitch a design for an ad campaign for FX that includes idents, bumpers, billboards, press materials, and print advertising. You do not have to develop actual designs but rather specify the types of characteristics and features of each would be important in the design for each media type.

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Ad Campaign

Fox International Channels has invited agencies to pitch for a project to revamp the FX digital channel.

Based on the request pitch a design for an ad campaign for FX that includes idents, bumpers, billboards, press materials, and print advertising. You do not have to develop actual designs but rather specify the types of characteristics and features of each would be important in the design for each media type.
The idents will pay a tribute to Pete Weng and his wide appeal.
The executions will have a TV set showing high resolution picture from a program on FX digital channel. The picture become clearer as the set comes closure.
Idents: The indents of FX digital channel will have the voice of Pete Wenz and the captions "if you want to enjoy the best image, go in for FX digital channel".

Bumpers:
The Bumper will have a logo of FX digital channel held in the hands of Pete Weng. The logo becomes clearer and sharper in ...

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Ad Campaign is discussed very comprehensively in this explanation..

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